Qualitative research is a powerful marketing research tool that uncovers respondents’ opinions about a product or service. We conduct focus groups, face-to-face in-depth interviews, telephone depth interviews, blogs, ethnographies, and other qualitative methods for a variety of clients. We know when, where, and how to use qualitative research for impactful marketing decision-making.
Quantitative Market Research is the systematic approach for observation via statistical and Mathematical techniques, the objective of Quantitative research is to measure the population to understand the behavior and approach of people.
Quantitative Market Research rely upon the agreement and disagreement among population, we use statistic and mathematical models to draw conclusions. Quantitative research is very useful tool to understand large patterns.
Excellar Survey have a vast experience in conducting Quantitative Market Research, we provide full range of services in Quantitative Research Methodologies with vast amount of sampling resources, including;
Robust and reliable sources of information are interrogated to extract as much information as possible. Secondary research is conducted on an individual project basis or as a means of supporting a primary research project. Secondary research is conducted by qualified researchers, and where necessary native-language experts are used to ensure a wide-range of sources are used.